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By purchasing this coffee you are helping us build the next generation of coffee farmers in Rwanda.

Possibly the greatest challenge posing the coffee industry today is the incidence of aging coffee producers. The profession is simply not an attractive one resulting in the average age of a farmer or picker being between 55-57. Thanks to decades of power imbalance, economic instability and growing uncertainty thanks to climate change, youth are moving to cities or to other sectors leaving a question mark over the industry’s future.

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